Record Year for Tourism

We’ve ended 2014 on an all-time high, yet we will not rest on our laurels

Nadi, Fiji: Friday 20 February, 2015 – As challenging as 2014 was for Fiji in general, the most fragile industry in the economy closed the year on a very high note as Fiji’s annual Visitor Arrival number reached a new high of 692,630.

Visitor arrival numbers confirmed by the Bureau of Statistics show a significant increase of 5.3% in visitor numbers from Fiji’s major key markets, reflecting the efforts of the Tourism Fiji team in offshore offices, as well as the Nadi-based head office.

The most significant increases from specific markets are arrivals from New Zealand, which exponentially grew from 15,729 to 123,968, followed closely by Australia which saw a growth from 9,066 to 349,217. These are new records for both our traditional source markets, equating to an average daily arrival of 340 and 95 respectively.

Other key markets which saw a healthy growth in visitor arrival numbers are the USA (6,539 to 61,924), China (4,910 to 28,333), Continental Europe (1,680 to 30,585) and South Korea (1,451 to 5,676).

“We’ve ended 2014 on an all-time high, yet we will not rest on our laurels,” said Acting CEO, Wayne Deed.

“Challenging targets have been set for 2015 which the team here at Tourism Fiji have embraced and are already implementing through the activities in various markets. The key in ensuring we continuously meet our targets lies in the spirit of working together, which our team are great at doing. I have no doubt that 2015 will prove to be another fantastic year.”

Details of figures can be accessed using the following link: Visitor Arrivals Statistics

For more information please contact:
Patricia Mallam Global Public Relations Manager
Tourism Fiji
Mobile: (679) 7777973
Email: pmallam [at] tourismfiji [dot] com [dot] fj

Other News

DIRECTOR OF MARKETING

Tourism Fiji is looking for a Fiji-based Director of Marketing to lead its marketing strategy and ensure the world knows that Fiji is the place ‘where happiness finds you’.
 
The Director of Marketing will take on a lot of responsibility and will set the direction of how Fiji is marketed and promoted within each of it’s international markets.
 

DIRECTOR OF MARKETING

Tourism Fiji is looking for a Fiji-based Director of Marketing to lead its marketing strategy and ensure the world knows that Fiji is the place ‘where happiness finds you’.
 
The Director of Marketing will take on a lot of responsibility and will set the direction of how Fiji is marketed and promoted within each of it’s international markets.